MEDA Blog - Stories from the Field

MEDA, GROW, and Ghana. A summary

b2ap3_thumbnail_Where-the-good-times-roll.-at-work.gifSo this is my attempt to give a basic framework for the rest of my posts — a sort of method to the posting madness. Not all the posts will relate specifically to these bolded topics (MEDA, GROW, and Ghana), but I like my frameworks flexible.

So.. ahem. Framework.

Two weeks and a few mosquito bites ago, I arrived in Tamale, Ghana as a part of the organization MEDA (Mennonite Economic Development Associates) with the project GROW. So what does MEDA do? Well, lots of things, but they focus on creating means to do business for underserved farmers and entrepreneurs around the world. A few examples: they provide access to financial services in Nicaragua, linking farmers to markets and technology in Ukraine, or providing women entrepreneurs with capacity-building training in Libya. If you want to know more, here’s a video I put together for MEDA this past year.


b2ap3_thumbnail_6-Maria_hand_seeds.gifSo what’s up with this project anyhow? GROW (Greater Rural Opportunities for Women) focuses on women growing soybeans in the Upper West and Northern Regions of Ghana — the ultimate goal is to improve food security in the region. This ideally will happen by making sure they have the right seed, equipment, financial services, technical assistance, and market access to make that happen. Here are these handy graphs to show how MEDA’s work relates to the whole operation of GROW.

So what do I do? Communications / Impact Assessment is my title, but that sounds a bit vague. I suppose at the very base, I’ll find out how things are going (impact assessment) and tell about it (communications). So that seems simple enough. I’ll create a variety of media to communicate the work of GROW — video, writing, photos, audio, digital design. This random assortment of noises, pictures, and words will be used to engage the following: farmers, seed aggregators, Ghanians, Global Affairs Canada (GAC), MEDA staff, MEDA members, you, Bono probably). That’s the Communication piece.

Impact Assessment is more of a direct task. GROW is in its early stages and not a bean has been harvested. (Year 2 of 6 to be exact… and the first year was dedicated to hiring staff, connecting with the right local partners, etc.) Recently, MEDA and its local implementation partners completed the baseline report, giving us some insight of the pre-project status with the idea that further surveys will provide the metrics we need to fix the wrong things, keep the right things, and accurately measure our progress. I’ll be working with this more as the harvest happens and we start and evaluate the early goings on.

If anything piqued your interest don’t hesitate to let me know. Take Twitter for example. Maybe I can even give you some engaging follow-up info.

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