MEDA Blog - Stories from the Field
Christine Faveri is the Director of the Women's Economic Opportunities team at MEDA (Mennonite Economic Development Associates). She has worked on gender equality as a development practitioner, technical advisor, policy analyst and program manager for over 20 years. Christine leads the MEDA team that focuses explicitly on integrating gender and women into value chain and market systems development programming as well as exploring innovative approaches to support female entrepreneurs.

Can Corporate Partnerships Promote Gender Equality?

With 2015 behind us and a new year on the horizon, what have we learned and where can we focus in 2016? In September 2015, the McKinsey Global institute launched a report that provided hard data to show the scale of the global economic deficit caused by gender inequality. The key finding is now often quoted: if women’s participation in the economy was on par with men’s it would add $28 trillion to the annual global GDP by 2025. This is a clarion call to action but the path is much harder to navigate. To achieve gender parity globally would require huge investments in societal and political will and resources. It would require sweeping attitudinal changes toward a valuation of women’s work (productive and unpaid) and significant leaps in investments by governments in agriculture, industry and service sectors. Serious attention would need to be paid to what the McKinsey Institute calls the enablers of economic opportunity: reproductive rights for women, physical security, legal protection and political voice amongst others.

Reducing barriers is critical but so is creating opportunities for women to participate equitably in the economy alongside men. Fortunately, this appears to be a strategy that is gaining momentum. There is increasing recognition that in the pursuit of gender equality, collaboration between private sector actors, governments and civil society can create wins on all sides. Last year, the United Nations intentionally reinvigorated the Women’s Empowerment Principles (WEPs) launched in 2010 to promote gender equality in the workplace, marketplace and community. Under the mantra, Equality Means Business, the WEPs aim to mobilize corporations around the business case for gender equality. The principles are:

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Empowering Women – Changing Lives

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MEDA’s Women’s Economic Opportunities team knows how money in the hands of a woman can change lives. This blog has been created to share the learnings, ideas and the insights from our projects that excite and energize us in our work.Our team has close to a decade of experience working alongside women producers and entrepreneurs to grow their incomes and businesses. We support them in strengthening their business and leadership skills and help to build social, business and financial networks. To date, we have worked with over 100,000 women and have learned much along the way.We designed and piloted new methodologies for empowering and connecting women entrepreneurs to markets in Pakistan and Afghanistan. In recent years, we have adapted and expanded our women’s economic empowerment programming into Ghana, Libya, Haiti and Burma (Myanmar). New projects will be starting soon in Jordan and Ethiopia that will challenge us to work at different levels in the market system. We continue to work at innovating new information communication technology (ICT) and appropriate technology solutions for women, and on building our private sector and university partnerships.

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MEDA values the learning that we gain from working with others. Beyond helping us to understand gender relations and socio-cultural dynamics in different country contexts, our work with local and private sector organisations helps to build their capacity in value chain analysis and market based approaches. Strong partnerships ensure that our women’s economic empowerment programming is scalable, replicable and sustainable, and that the learning continues even beyond the life of our projects. I invite you to check in for our monthly posts. We look forward to sharing and learning with you.

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Back to the Future?

Check out what MEDA's Women's Economic Opportunities team has to say about Inclusive Market systems. Introducing guest blogger Christine Faveri, Director of Women's Economic Opportunities.

New tools to integrate gender equality into market systems thinking.

Having worked both as an advocate for gender equality and as a development practitioner for over 20 years, I know how hard it can be to translate concepts such as gender analysis and empowerment into practical tools that people can use in their work. Although many would now agree with Robert Zoellick that "gender equality is smart economics," many of us are aware that showing this to be true is easier said than done.

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