Value Chain Development

MEDA is recognized as an industry leader in the design and implementation of value chain development programs. Our market development knowledge and experience ensures thorough and comprehensive approaches that provide our clients with viable and enduring opportunities. We have successfully directed our value chain methodologies within such industries as agriculture, textiles and garments, health products, and various service areas.

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Project Highlight

PRODUMER: Building the Competitiveness of the Nicaragua’s Sesame Industry
MEDA’s PRODUMER project concentrates on providing sesame producers with technical assistance in production, processing and marketing. The project strengthens the linkages between exporters and farmer groups.  PRODUMER has helped to raise the prices paid to farmers by promoting competition among exporters to break up local monopolies. The technical assistance provided by the project to farmers has also helped significantly raise productivity and incomes over the years. PRODUMER recognizes that each link has an important role to play in the sesame value chain, and that by working together they can solve common problems and become more competitive. For this reason, the project has worked hard to bring together the different actors of the supply chain (seed producers, farmers, exporters, relevant government bodies and NGO’s) to discuss current issues affecting the sesame industry and develop strategies for the industry as a whole. To this end, PRODUMER has worked diligently with a number of relevant bodies to significantly and sustainably improve the quality of certified seed available to farmers.  The project is also working closely with exporters and implementing initiatives to improve the image of Nicaraguan sesame in the international marketplace in order to increase demand.  With the heightened vibrancy of the marketplace, farmers receive new opportunities and the promise of future prosperity.

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